Belstaff is a brand with a unique and rich heritage. Freedom, exploration, adventure and speed are all values that are deeply engrained into the brands DNA.
We collaborated with Belstaff on seasonal communication, Art Direction, environmental and content.
AW16 Heading North
A collection insired “the pioneers of endurance riding who threaded their bikes through some of the most inhospitable conditions for the sheer challenge of the journey.”
Snow, rock, ice became the visual theme that was exspressed acrss look book arrt direction, printed material, social posts and LCM show space.