Hunter Core Concept
Launching the first global print and digital campaign for a progressive heritage brand with a 160 year history.
To celebrate the launch of Core Concept, a evergreen waterproof collection we worked with Hunter’s Creative Director Alasdair Willis, to creative and colourful campaign was created that celebrates Hunters long obsession with the rain.
Taking the idea of miserable grey skies and flipping it on its head, rainy british skies become a source for energy, creativity and movement creating the euphoric image to reinforce the campaign message ‘Rain Starts Play’.
The campaign appeared in print, online, out-of-home with the brands largest big media spend to date throughout tactical locations in London and Hong Kong generated a footfall increase of 50% in the flagship store.
Social content was created showcasing the Core Concept colourful product range animated in a equally energetic and playful manner reflecting the same fun from the rest of the campaign.